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Pennywise's red balloon gave this custom car rug its starting point. I wanted it to stay with the white clown face, red hair and ruffled collar, because those details make the portrait familiar straight away. The full outline keeps the balloon and face together in one shaped design. I hand-tuft each..

I wanted The Horror Ring to feel like a collection of familiar horror faces in one piece. Pennywise sits at the centre, with masked and monster portraits around him. Each face has its own small details, so the whole design gives you quite a lot to look at up close. I make the rug by hand from premi..